Graphic mockups and prototypes allow clients to see what their website will look like before coding starts. A mockup is a static representation of the final design, showing the arrangement of elements such as headers, navigation bars, content blocks, images, and footers. Prototypes take this further by adding interactivity, so stakeholders can click through the design as if it were live. This step ensures that expectations are aligned early, reducing the risk of costly changes later in development. Designers use tools like Figma, Adobe XD, or Sketch to build these prototypes, incorporating brand colors, typography, and imagery. Prototyping also facilitates collaboration between clients, designers, and developers by making feedback more concrete. It’s essential for communicating design intent, validating user flows, and testing usability before committing resources to full-scale coding.
